Strategic management of technological innovation

Riferimento: 9781265073350

Editore: McGraw-Hill Education
Autore: Schilling Melissa A.
Collana: Economia e discipline aziendali
In commercio dal: 09 Agosto 2022
Pagine: 349 p., Libro in brossura
EAN: 9781265073350
57,40 €
IVA inclusa
Quantità
Non disponibile

Descrizione

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.